What is the concept of Product Canvas or Product Scope?
At Pixelerant, we believe in using the Product Canvas as a powerful tool that bridges the gap between product development and actual market needs. By mixing the essential concepts of the Business Model Canvas with the adaptable approaches of Lean Startup, our teams can easily visualize, grasp, and refine their Product Vision Map. We take a thoughtful approach to product scoping, outlining every aspect of your product—from what customers need to the technical details. This ensures that everything aligns with your overall business goals and clearly defines the product scope.
Why Use Product Canvas for Your Product Development?
Using the Product Canvas for your product development keeps you focused on what customers want and ensures you meet your goals while allowing for flexibility and innovation throughout the process.
Clear Product Vision
The Product Canvas helps you define a clear Product Vision Map that aligns with customer needs.
Reduced Risk
Using the Product Canvas allows you to identify potential issues early in the product scoping pro
Reduced Cost
The Product Canvas streamlines your development process by focusing on what truly matters.
Gauge the Potential
With the Product Canvas you can effectively gauge your product's potential in the market.
Scope Preparation
In the initial stage of our collaboration, we immerse ourselves in your vision to fully understand your concept and develop a comprehensive project brief. This involves gathering essential information about the problem your product or service aims to solve, identifying your core and extended customer base, and analyzing market data. We also explore why customers should choose your project, their motivations, competitor benchmarks, and monetization options. By addressing these aspects upfront, we ensure a smooth and informed exploration during our immersive session focused on defining the product scope.
Outputs: Comprehensive Brief about Value Propositions, Customer, Unique Selling Proposition (USP), and a List of Research Topics related to product scoping.
Journey Mapping Session
In this phase, we bring together the results from our research to collaboratively craft a compelling value proposition and establish key assumptions to validate. We then develop the initial draft of the user journey through your product. These preliminary user stories will serve as a foundation for evaluating features in the subsequent step – Product Grounds.
Outputs: Value Proposition, List of Main Assumptions to Validate, Initial User Stories, and insights for the Product Canvas.
Strategic Foundations
At this stage, we consolidate all the information gathered to create a definitive list of User Stories and features essential for validating the main assumptions in a Minimum Viable Product (MVP) or Proof of Concept (POC). Our experts in Product, UX/UI, and Tech Architecture collaborate to address the key questions that have emerged throughout our journey together, ensuring alignment with your Product Vision Map.
Outputs: Complete User Stories, Key Business Process Model & Notation, Tech Scope, Tech Spike, and Business Model.
Take away from Product scope
POC - Tech Spikes
When faced with significant technical challenges that could jeopardize the entire project, we recommend conducting a Tech Spike. This is a focused viability assessment where we develop a small-scale proof of concept to validate the chosen technology approach.
Business Canvas
When the business model is undefined or unclear, we recommend conducting a comprehensive study to establish a solid foundation for your product. This process begins with analyzing direct competitors, conducting a market study, identifying the core customer base, and defining unique selling propositions and monetization strategies.
User Stories/Use case
We delve into the mindset of your product’s ideal user and craft the narrative of their journey through the product. Our experience has shown that creating user stories, rather than simply listing features, is more effective because it keeps the user at the heart of the development process.
Stakeholder engagement model
Our product decisions are grounded in a structured rationale. To guide product decisions effectively and prioritize key User Stories for the MVP, we ensure an in-depth understanding of all stakeholders involved.
Technology Selection
In today's technology-driven era, selecting the right technology stack, database systems, and automation tools is crucial for accelerating development and ensuring project success. We provide a detailed memorandum outlining our recommended approaches for tech stack selection, database technologies, and orchestration strategie
Client Testimonials
Hear from our clients about how our tailored solutions have revolutionized their operations and driven their success.
BLS International
I had been struggling to articulate my business idea for a long time, but the team at Pixelerant captured it perfectly. They crafted a professional Business Canvas that helped me conduct market research, onboard early-stage investors, and attract initial customers. I highly recommend Pixelerant to anyone who needs help bringing their ideas to life and starting their entrepreneurial journey.
Innovative solutions
I had been struggling to articulate my business idea for a long time, but the team at Pixelerant captured it perfectly. They crafted a professional Business Canvas that helped me conduct market research, onboard early-stage investors, and attract initial customers. I highly recommend Pixelerant to anyone who needs help bringing their ideas to life and starting their entrepreneurial journey.